People new to running an online business by means of website and internet marketing, particularly to search engine optimisation (SEO), will most likely get into two things – on-site and off-site SEO. Anyone looking to become successful in the big online market needs to understand the basic concept of these two and to differentiate one from the other. This article features some of the basics of on-site SEO, as well as that an online entrepreneur needs to consider, whether looking for an SEO company Brisbane to help amp the online campaigns, or do the optimisation and internet marketing on his own.
Indeed, you can spare yourself from the hassles of reading and learning about optimisation and online marketing by simply hiring an SEO firm to take care of everything. However, we all know that to be a successful businessman, you need to understand each facet of your business. And one of the most important aspects you’d want to know in your online business is your website’s on-site optimisation.
On-site optimisation goes side to side with keyword targeting. In the early years of SEO, many SEO company Brisbane only referred on-site optimisation as “keyword placement”; the search engine giants, particularly Google, love to see the following: strategic placements of keywords throughout webpages and in certain HTML codes, how they are relevant to the web page and the search query of users. This idea however, has caused an unfair disadvantage to websites that practice black hat SEO. Eventually, thanks to changes in Google’s algorithm, the playing field has been leveled, and the concept of on-site optimisation has evolved into a different level that weighs on a lot of things. One of these things is the emphasis on content quality. The following are some of the basic things you can’t afford to miss in on-site search engine optimisation for your web content:
URL – Before you finalise your web page, make sure it is dedicated to optimise, through the keywords it’s supposed to target.
Body Text – In the body of your content, help the search engine crawlers know what your web page is about and guide them by highlighting the keywords and key phrases. Also, if possible, try to use the main keyword at the first sentence of your post. If not, make sure the first paragraph contains the main keyword you are targeting. Of course, you need to make your sentences readable and sound natural.
Headers (H1 and H2) – Search engine crawlers also search for emphasis on headers. Again, it should sound natural and fitting in your content as a whole.
Title Tag – As an individual component of a web page, it is one of the most important aspects of on-site or on-page SEO, and many search engine optimisation company Brisbane know exactly how to utilise this part for optimisation. Properly written title tags are critical for search engine optimisation, so make sure you write what you want crawlers to see about your web page at this part of your web page.
Meta Keywords and Description – The same with title tags, this part is crawled by search engines for details.
Keyword Density – This is where your hard work in keyword research can be used. There is really no hard and fast rule for this part, but the idea is to put 3% to 5% of your web content. Going more than that will be counterproductive for your optimisation.
Alt Tags for Images – Nothing can make your web page look more appealing on computer screens than lovely images relevant to the post. But rather than just putting images for aesthetics’ sake, use images for optimisation by putting Alt tags. You can also include the keywords you are targeting.
If you’re looking to boost your SEO campaign with the help of a professional SEO Company Brisbane, then check out Get More Traffic. This SEO Services Brisbane company offers complete on-site optimisation, off-site optimisation and internet marketing services for businesses from all sorts of industry.
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